The local map pack drives 44% of clicks for any search with local intent. If you're not in the top 3, you're effectively invisible.
1. A Google Business Profile that actually converts
Fully complete profile, 30+ recent photos, weekly posts, and every service listed with a description. Treat it like a mini-website.
2. Reviews are the ranking factor
Aim for 5 new reviews per month, respond to every one within 24 hours, and use the customer's service keyword naturally in your reply.
3. Local landing pages, not doorway pages
One page per genuine service area, with unique testimonials, case studies and photos from that location. Google spots templated pages instantly.
- Unique H1 and meta per page
- Embedded map centred on the area
- 3–5 location-specific case studies
4. Citations and NAP consistency
Your Name, Address and Phone must match exactly across every directory. Inconsistency is the #1 reason local businesses stall.
Local SEO is unglamorous but relentless. The businesses that show up weekly for 6 months own their city.
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